What you need to know in advertising today

What you need to know in advertising today
What you need to know in advertising today

Here are the details of this news
What you need to know in advertising today

Edo cofounder and actor Edward NortonAP

Investors are betting big on companies that promise to fundamentally shake up TV advertising, and another startup just snagged a sizeable round.

The TV-geared analytics and measurement company, Edo, has secured $12 million in Series A funding, led by Breyer Capital. A handful of advertising players including Brian Sheth and Robert Smith (Vista Equity co-founders) and WGI Group (founded by Jonah Goodhart, Noah Goodhart, and Michael Walrath) also participated in the round.

Actor and filmmaker Edward Norton and Daniel Nadler founded Edo in 2015 to match up granular TV ratings with purchase intent data through machine learning.

Click here to read more about Edo.

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