Alan Sugar has been criticised for posting a tweet about the Senegal World Cup squad that compared the players to people selling sunglasses and handbags on beaches.
The tweet featured a photoshopped picture of the team looking like there were selling counterfeit goods. “I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps,” Lord Sugar said.
After people criticised the tweet as being racist, Sugar responded by tweeting: “Why not it is meant to be funny … for god sake” and “I cant see what I have to apologise for … you are OTT … its a bloody joke.”
However, he subsequently took down the image, saying: “Just been reading the reaction to my funny tweet about the guy on the beach in Marbella. Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I can’t see that I think it’s funny. But I will pull it down if you insist.”
Earlier this year Sugar faced criticism for a tweet that pictured the Labour leader, Jeremy Corbyn, alongside Adolf Hitler. In that incident, he later responded: “It’s a joke, but the angry brigade like to moan.”