“Gettin’ the Band Back Together,” a new Broadway musical comedy about a group of middle-aged New Jersey men who decide to try reforming their high school band as a response to dissatisfaction with the course of their lives, will close Sept. 16.
The show’s lead producer, Ken Davenport, announced Friday night the abrupt end to the show, which opened Aug. 13. At the time of its closing, it will have run 30 previews and 40 regular performances.
Mr. Davenport, for whom the show had been a longtime passion project, wrote a blog post in which he called the decision to close “heart-crushing,” but said that “we can’t get the sales traction we need as fast as we need it.”
The show has been selling quite poorly — during the week that ended Aug. 26, it grossed $181,549, which is just 23 percent of its potential; it sold just 60 percent of the seats at the Belasco Theater, with a very low average ticket price of $39, according to the Broadway League.
Many reviews were negative, with Jesse Green, a New York Times critic, calling it “empty-headed entertainment.”
Mr. Davenport cited the reviews as one factor in the closing. “I never expected to get rave reviews with this type of show (even though we got good ones out of town), I just didn’t expect so many of them to be so … well … mean,” he wrote.
The show, directed by John Rando, features music and lyrics by Mark Allen and a book by Mr. Davenport and The Grundleshotz, with additional material by Sarah Saltzberg. It had an initial production in 2013 at the George Street Playhouse in New Brunswick, N.J.
It was capitalized for $12.5 million, according to a filing with the Securities and Exchange Commission; that money will be lost.